June
2014

How Innovation and Marketing Tango in the Product Roadmaps of Salesforce.com

Reactive, pro-active and inventive Innovation are discussed. How Salesforce.com combines pro-active innovation with smart marketing is analysed. For example a connection is formed between the timing of Marc Benioff’s provocative statement “Email is dead” and the surfacing of Social Studio. Amasat’s Stephen Cummins discussed this in a live radio broadcast with Andy and Kelly from Upstarts.ie. About […]